Albuquerque/Bernalillo County Library System Digital Media

Michael Levine

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A Branded World

Adventures in Public Relations and the Creation of Superbrands

Michael Levine

Branding is ultimately the way you differentiate your product from the competition. Whether you’re selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the...

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Guerrilla P. R. Wired

Michael Levine

Here are low- and no-cost tactics for launching a web-based public relations campaign.

Guerilla P.R. Wired transports Michael Levine's legendary street—fighting P.R. tactics to the...

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